Sotheby’s International Realty Affiliates LLC announced the opening of Israel Sotheby’s International Realty, servicing Tel Aviv.
The firm’s owners, Tomer and Isidora Fridman and Orna Gotslak, will first serve the Tel Aviv market from their existing office in Givatayim. They plan to open a second location in Tel Aviv later this year that will serve as their main office. The team has an exclusive 25-year master franchise agreement with the Sotheby’s International Realty® brand for Israel and plans to also open additional offices in key markets across the country over the next several years.
“Israel is a critical part of our growth plan as it represents an extremely important destination in the Middle East,” said Michael R. Good, chief executive officer, Sotheby’s International Realty Affiliates LLC. “Tel Aviv is a melting pot of cultures that continues to expand dramatically. It is the financial capital of Israel and a major performing arts and business center with the second-largest economy in the Middle East. I am confident the firm’s strong leadership will bring quality service to Sotheby’s International Realty clients worldwide.”
Tomer Fridman believes the new company fulfills Israel’s need for a strong global real estate presence. “Israel has long been one of the top-performing real estate markets in the world,” he said. “With its close proximity to Europe, it has become a very popular destination for second-home ownership. The country offers numerous internationally renowned ultra-exclusive residential projects by legendary architects including Richard Meier, and brands such as the Residences at the Ritz-Carlton, which is opening its first property in Israel. There is an overwhelming demand for luxury and high-end projects within the country, and we are poised to meet that need. A luxury real estate brokerage company with a strong international network of hundreds of offices and thousands of sales professionals worldwide is unprecedented here. When you also consider our association with the iconic Sotheby’s auction house, Israel Sotheby’s International Realty is sure to be a prolific force within our country’s real estate arena.”
The Sotheby’s International Realty network currently has nearly 12,000 sales associates located in approximately 600 offices in 45 countries and territories worldwide. Israel Sotheby’s International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs.