David Boehmig featured on Sotheby’s WSJ Microsite:
November 8, 2010— I recently read an article pondering the long term affects of the iPad on the newspaper industry. For years we have been hearing that print media is dead; however, now with the advent of this hybrid digital print medium which has offered a new avenue to consume news we are left to wonder what the future holds for newspapers. I believe the new tablet technology and recent mass market introduction will force newspapers to once again adapt. The iPad and other tablets are exactly what newspapers need right now to continue to be a game player in our world of free, easily accessible news. In addition to news consumption, consumers are reaching to these new devices for the next big thing in real estate. Many real estate companies have begun developing apps for property searches so consumers can easily access and digest market information. The days of MLS books are long gone and computer based searches are falling quickly in line to be out dated. Tablet technology is exactly what the real estate market needs right now to efficiently guide consumers through the buying and selling process.
So what do you think: Is the iPad really the savior of the newspaper industry and how are you using your iPad to navigate the uncertain real estate waters?
Drew my attention as someone who loves technology captions.Thanks for the post