Earlier this month, Sotheby’s International Realty® announced that its affiliated brokers and sales associates achieved more than $112 billion in global sales volume, the highest in annual sales performance in the history of the brand. On a local level, Atlanta Fine Homes Sotheby’s International Realty celebrated and contributed $2.6 billion to this total volume – a substantial increase from $2.4 billion in 2017.
“We started 2018 with gratitude for the previous year’s accomplishments but also with expectations to see an even better year – for our agents and our clients,” said David Boehmig, CEO, President and Founder of Atlanta Fine Homes Sotheby’s International Realty. “Fortunately, this is what we experienced; our agents achieved record-breaking results with $2.6 billion in total sales and lead status in numerous Metro Atlanta sub-markets. As we continue into 2019, agent productivity is already strong, and we are anticipating a 5-10 percent increase in sales.”
In 2018, Atlanta Fine Homes Sotheby’s International Realty, with the support of the powerful Sotheby’s International Realty brand, introduced innovative, industry-leading technologies and marketing efforts that pushed our agents to the top, including:
• Curate by Sotheby’s International Realty: the first of its kind, Sotheby’s International Realty brand is the first real estate brand to launch and implement a virtual staging AR app, transforming the homebuying and selling experience for sales associates and consumers. Curate allows consumers to visualize a house as their own before purchase, thereby curating the homebuying experience. Once a new home is purchased, Curate can also be used to help a new homeowner, through augmented reality, design and obtain furnishings for their new home.
• RESIDE: conceived in the belief that home and living in full are inextricably entwined, RESIDE is a well-designed magazine devoted to the finest in inspirational homes and lifestyles worldwide. A destination for connoisseurship in the arts, culture, design, travel, fashion, food and philanthropy, RESIDE casts its net wide to discover the very best of gracious living.
• Leading in Luxury: in partnership with Inman, one of the industry’s leading sources for real estate news, an exclusive online channel, Leading in Luxury, was launched this year. The weekly publication features appearances by Sotheby’s International Realty brand experts as they discuss trends, best practices and innovations in luxury real estate.
“As much as it was revolutionary, 2018 was also an affirmative year for the brand,” said Kevin Thompson, Chief Marketing Officer, Sotheby’s International Realty Affiliates LLC in a press release distributed on February 27. “The Sotheby’s International Realty brand has always stood at the forefront of innovation in the industry, but we recognize that in order to maintain this standard, we need to continue to press forward. With the launch of new technology and tools, we continued that tradition, always aiming to provide industry-leading levels of service that sales associates affiliated with Sotheby’s International Realty around the world are known for.”
